El genuino sentido del storytelling en la estrategia de branding | El blog de THINK&SELL
Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
The 3 core elements of successful storytelling
Why is 'Just Do It' more than a tagline, how is it a Narrative? – Storytelling Built For Innovation
En qué se diferencian el Storytelling vs Storydoing y cómo aprovecharlos
How storytelling is at the heart of the Nike brand
NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium